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Project craftsman

Dear reader, my proposal is to innovate the concept of innovation, to go beyond the obvious, revealing "the something more" in the Cartesian universe of creation, with the objective of solving problems and creating opportunities.

For this reason, I study the problem or the creation of opportunity for the client, in a physical, psychological, energetic way and in its vibration, based on the foundations of quantum physics, and it aims to seek subtle sensitivity to capture information in the develop creativity, always focusing on quality of life.

 

My mission is to unite and manage the best professionals from all areas of knowledge, for the realization of the dreams and goals of their clients.

Marcelo Valladão

Design Thinking

Design Thinking is a way to solve challenges in a creative, innovative way and from different perspectives.

Design thinking helps immersion and create more cohesive and better quality projects. See in the infographic below what it is and how we apply this method to the business world.

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The challenge will be determined from what is observed in the user to synthesize the information and face the problem.

Generating elements such as drawings and objects helps answer questions to find the final solution and evaluate alternatives.

Empathy
To define
To develop
Prototype
Assessment

YOU

dream

It is the essential element of design, it is the stage where physical and emotional needs are fully understood.

The design phase and the generation of ideas begin, which combine to discover new areas to innovate.

The stage at which opinions about prototypes are known and how users interpret them.
It's time to refine and improve solutions.

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Validate the results of the final phase of the project, through pilot projects, sample fields, research to the target audience and personal realization of our client.
To bring to public or in the client's private universe, the results of his determination to materialize his dream.

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The ethnographic study in the field must be invisible to the eyes of the studied public.

I believe in participatory observation.

Collect objective and subjective data and follow clues from a real reality.

 

Leaving the conventional is what makes the big difference!

 

Marcelo Valladão

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